A national sporting league has sought to make a difference to the environment by announcing a strategic three year partnership.
The British Basketball League declared that the organisation has joined forces with Biffa, the UK’s leading sustainable waste management company to “champion greener, cleaner communities, helping them to reduce waste and protect the environment.”
Welcoming Biffa as the Official Sustainability Partner of the League over the next three years, the partnership will see clubs and venues across the Men’s and Women’s Leagues receive support from Biffa in developing their own sustainability strategies, said a spokesman.
This will include clubs, venues and Biffa working together to reduce waste and promote effective reuse and recycling in their communities.
This collaboration is set to be a game-changer for both basketball in the UK and the waste management industry.
By investing in the growth of the sport, Biffa said it aims to help British basketball reach new heights and increase the sustainability of the sport, from grassroots to professional levels, while nurturing young talent and igniting a passion for the game.
The League, its clubs and Biffa will spearhead new community initiatives to inspire other businesses and the next generation to join the movement and learn how to be more sustainable and reduce waste, added the spokesman.
The League itself has already taken significant steps this season to promote sustainability and champion the environment, including centralising its broadcast operations and producing content in-house to save on unnecessary travel.
“We’re delighted to announce this milestone partnership between the British Basketball League and Biffa as we work toward sour shared vision for a more sustainable future,” said British Basketball League Chief Executive Aaron Radin.
“This partnership signifies more than just a collaboration; it’s a testament to our collective commitment to making a positive impact on the environment. I’m excited for our franchises and stakeholders to work together with the League and Biffa to deliver our ambitions.
“Together, we’ll leverage our strengths to drive meaningful change, empowering communities and leaving a lasting legacy of environmental stewardship and social responsibility.”
Maxine Mayhew, Chief Operating Officer – Collections & Specialist Services at Biffa, added: “We are absolutely thrilled to announce this partnership with the British Basketball League which is a huge platform to help change the way people think about waste.”
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